Marketing and Promotion

Today's pharmaceutical industry is challenging. It is required to have efficient marketing along with qualitative products to stay ahead of the competition. ITALMED understands this challenge. That’s why we give preeminent importance to our marketing activities.

Furthermore, the Western Balkans’ is known for its distinct socio-cultural norms which hugely impact the marketing too. Therefore, to successfully navigate past local challenges and finding the best marketing channels for each area where we operate, we make sure to have a trained local marketing staff. Internally, we have more than 30 trained doctors and pharmacists who serve as our medical representatives. On average, our medical representatives work for ITALMED for at least seven years, and this consistency helps us stay competitive.

Marketing strategy

We formulate compelling marketing strategies with the help of useful consumer information. Firstly, our market research department makes sure to perform different data collection procedures for our products and their users so that our marketing department can create a strategy based on that data. Our marketing officers actively perform day and night to convince doctors, pharmacies, and consumers about our products. The marketing representatives have biweekly pieces of training regarding the products, presentation skills and persuasion techniques. Our marketing representatives make sure to meet doctors, pharmacies and patients so that our department covers the whole chain. Furthermore, throughout the year we make sure to organize different conferences and events with thousands of doctors and pharmacists as a way of presenting certain products but also making sure to keep healthy relations with all our partners.

Marketing technologies

Our marketing team understands the importance of updated technologies to reach and extend our customers. With pervasive knowledge in the latest marketing technologies, our marketing officers use both online and offline marketing techniques to spread awareness about our medicines.

Creative services

We frequently work to connect to doctors, consumers, pharmacies, and other retail pharmaceuticals with our innovative marketing ideas and concepts. From convincing face-to-face conversations to offering exclusive free services, our creative marketing policies are designed to build the right brand image among consumers.

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